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For 28 consecutive years, USA TODAY’s Ad Meter has stood as one of the nation's most closely watched gauges of advertising success.

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This year’s advertisers not only spent big bucks producing commercials.

They also lavished a record $5 million on 30 seconds of air time — up from about $4.4 million a year ago — to put their messages on the CBS broadcast.

Combining cute with creepy, Mountain Dew introduced the "Puppymonkeybaby" to promote its Kickstart line of drinks aimed at Millennials.

The dancing, diaper-clad, drink-fetching pet - along with some sips of Kickstart -- work to get three guys up off a couch and moving.

Paris Jackson's down under in Melbourne for the Australian Cup horse race, and she showed up for the event with a mystery guy ... Paris and the guy seemed pretty tight during the event -- which is kinda like the Kentucky Derby of Oz.

Despite what looked like canoodling and hand-holding ...

What was missing: some of the sexy scenes from year’s past.

About as close as a commercial came to an ogle factor was two young women depicted as being repeatedly distracted in a Hyundai Elantra because they keep seeing hunky actor Reynolds everywhere as they drive in fictional "Ryanville." They are saved from an accident by their car's collision avoidance system. Gamemaker Pokemon Company International ran an ad that showed youngsters in a succession of athletic feats.

All the big game ads, as well as breakdowns on the voter demographics, are at admeter.

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