Novel on internet dating

A megabit on the side Then there is the fuss over sites such as Illicit Encounters and Ashley Madison, which have sparked an outcry by matching people seeking partners for extramarital affairs.

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They acknowledge that some clients, who typically spend anything from a few months to a year before finding a soulmate or throwing in the towel, have frustrating experiences on their sites.

But they point out that the web still offers important advantages over more traditional routes of finding a mate.

The spread of fast broadband connectivity in many countries has also encouraged people to dabble in online dating.

Academics who have studied the industry believe that it and other forms of electronic communication such as e-mail and social networks are starting to have a significant effect on the ways in which people find love.

One of these is that people now move around more often for work, distancing themselves from friends and family members who could play matchmakers.

Another is that they are living longer, and hence more likely to look for new love later in life.

Several critics have also accused it of exaggerating its ability to match cheats with one another, chronicling its alleged failings on websites such as

Few other dating sites have provoked such a public backlash.

Meetic, Europe's biggest dating service, also boasts millions of users.

Blowing cyberkisses has become a popular pastime in emerging markets too.

“The period between New Year's Day and Valentine's Day is our busiest six weeks of the year,” explains Sam Yagan, the boss of Ok Cupid, a big American dating site.

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