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Research shows no evidence of algorithm-based matching being effective.

These algorithms focus on searchable traits that aren't predictive of relationship success (measured by long-lasting relationships and satisfaction).

Instead of focusing on how compatible we think one potential partner is to us, we perform joint evaluations, which make us prioritize traits that don't really matter to relationship success.

Algorithmic matching services like e Harmony and Ok Cupid don't fare much better.

Perception also plays a key role in determining relationship outcomes.

When we believe a dating site can accurately match us with our most compatible partner, our likelihood of realizing success increases.

So I think it's both the medium and it's the scale.

And a matchmaker only knows so many people, but there are eight million or ten million users on e Harmony." Online dating sites inherently attract singles who are seeking relationships; and with the expansive number of users, even on the basis of chance, these sites will see a large number of successful relationship formations.

Based on responses to a lengthy questionnaire, Ok Cupid calculates your compatibility percentage with other users.

"Brainiac sites like Ok Cupid, which tend toward math-based equations to find you romance, are good choices for people who think they fall outside the norm to some degree and want a geek who might get lost in the cracks of a bigger site," Masini says.

The platform and scale brought about by these online dating sites have been a huge benefit for singles, especially those with traditionally smaller social networks.

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