Through the course of the night, partygoers are photographed holding the bag/s they most like the scent of, with the resulting pictures projected onto a big screen.If you like the look of someone photographed with your bag (which, side-note, seems to nullify the whole premise), that's the green light to strike up a conversation.Much like Smell Dating, participants at pheromone parties wear a T-shirt for three consecutive nights before sealing it in a bag and taking it along to an organised social event.


This trend was shared among women of all ages, who have sent a median of three to four first messages.

Men, on the other hand, send a median of nine to 15 first messages, depending on their age.

In having to "match" with each other before any contact can be made, Smell Dating works much like Tinder. As stated on their website, Smell Dating holds the strong belief that "the metrics of compatibility are chemical; connection is a matter of intercourse not interface.""I think there's an exhaustion with online dating in that it is so judgmental," says Ms Brain, who describes Smell Dating as both a participatory art experiment and a dating service."Online dating sites and apps like Tinder are so visually skewed — the profile pic is the most important thing, and often you make decisions about who you think you'd like."Smell is much more innate; you can't really choose who you like, you just do, so it's a very different way of perceiving potential partners."It's not the first time smell has been used in a matchmaking capacity.

In 2010, artist Judith Prays held the world's first so-called Pheromone Party in Brooklyn.

The site measured attractiveness as having nice looks, engaging photos and an intriguing profile."So even if women select the best from their inbox, it's likely they are settling and going on a date [with] someone less attractive," Almendares said.

"More importantly, because very few women message first, those that do stand out."The study found that the odds would be in favor of the brave woman who messages a guy first, because 30% of those messages turn into a conversation.

But there is evidence to suggest my desire for eau de Stinky Man was signalling important insights into our compatibility.

Indeed, one famous study found women were most attracted to the smell of men with different major histocompatibility complex (MHC) genes to their own.

Sending the first message, on the other hand, seems to be perceived as men's work.

A quick perusal of Twitter shows that while some women advocate for making the first move, others shy away from it."Why do women have to make the first move?

To a certain extent that's not the woman's job -- in terms of chivalry (which this generation lacks)" wrote one woman."Ladies if you want a certain man go get them...

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