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Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.

If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.

These metrics have a greater level of accuracy, no matter what the ranking.

Other Sites Owned These are other sites with the same registered owner as this site.

Sites with Similar Names There are domain names that are similar to this site.

We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.

The more traffic a site gets, the more data we have to calculate estimated metrics.There is not necessarily a link between the upstream site and this site.The "Sites Linking In" count shows the number of sites that Alexa found that link to this site.Top Keywords from Search Engines The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. Upstream Sites Upstream sites are sites that people visited just before they visited this site.Note that this list is not the same as referrals from upstream sites.For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).

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